A logo is essential for a business and its marketing/branding. It is a graphical representation of a company, a logo anchors a company’s brand. It becomes the single most visible manifestation of the company within its target market. This is exactly why, a well designed logo is crucial part of any company’s marketing/branding.
A company’s logo also acts as the face of a company. They represent a company’s identity, and through the logos carefully picked colours, fonts and images, they provide essential information on the company that will allow its customers to identify with the company’s core brand. They are also a way of representing the company in advertising and marketing materials. In addition, they also provide an anchor point for the many fonts, colours and design choices in all other business marketing materials.
Logos are the main component of a company’s overall brand identity. It will be on a company’s business cards, advertising, sign boards, website and much more. For that reason, it must be well designed as it will be everywhere. It can also contribute to a businesses success, while a poorly designed logo can put off potential customers. A poorly designed one could potentially confuse potential customers of what the company is about. Also, it should fit in well with other aspects of a company’s visual presentation. There is no such thing as a well designed logo with contradictory graphic elements and/or inconsistent fonts. It is the basic of a brand’s identity.
A good logo should be one of a kind and comprehensible to potential customers. Sometime’s it maybe be difficult to settle on a certain colour, font and/ or icon as there are so many to choose from! However, a company should always pick fonts, colours and/or icons that best represents the company/business. For example, a cafe having a dull logo with very professional looking fonts and a grey back ground with no icons or pictures. That will not attracts cafe goers for sure. However, if it belonged to an accountants office then it would be different. With professional businesses like an accounts firm they will need a logo that will provide its potential customers with a sense of trust and seriousness.
Return on Investment
Look at it this way, a well thought out logo will gain potential customers trusts and attention, which will turn these “potential” customers into real “paying” customers. Besides, a well designed one will help you stand out in the hundreds of other competitors your business might have.
Mistakes Commonly Made
Most small business often do not put much thought into a logo and often just decide on a fast and simple one. They also do not pay much attention to the proper size, positioning and surrounding them with too much materials which makes it messy and unattractive.